FRAM Fresh Breeze Cabin Air Filters can keep up to 98% of road dust and pollen particles from entering your vehicle to improve your driving comfort. The FRAM Fresh Breeze cabin air filter is the only cabin air filter that uses the natural deodorizing properties of ARM & HAMMER baking soda and activated carbon embedded in the filter to remove odors flowing through the ventilation system. Irritants that enter the vehicle with outside air through the vehicle's air conditioning, heating and ventilation system can become concentrated and expose passengers to road dust, dirt and allergens at higher levels than outside the car. Breathe in cleaner air with a FRAM Fresh Breeze Cabin Air Filter. FRAM recommends changing your cabin air filter every 12,000 miles.